Copywriting
Madisyn has completed various copywriting projects throughout her time at the University of Nebraska-Lincoln. Below are an example of a target audience analysis, target audience personas, and a creative brief. More copywriting to come from Jacht working with Nebraska Department of Transportation and Mourning Hope.
Our Village Collective Target Audience Analysis
This target audience analysis was from Madisyn's time with Buoy. Through this opportunity, she was able to work with a local non-profit in Lincoln to establish brand identity, social media graphics, and general awareness on social media platforms.
Lincoln Children's Zoo Creative Brief
This creative brief was a case study to practice how creative briefs are executed. Within this brief there is researched evidence to support claims for the 'upcoming' campaign.
Our Village Collective Target Audience Personas
These personas were developed after doing extensive research on our target audience for our client.